How do I ‘deal’ with The Media? Hmm… Should I even think about it like that?

Media

Policy & Practice
Free PR, paid publicity, crisis comms…
How do maritime media differ from other media?
How do I build up reciprocal relationships?
And, of course, what about social media?

Media content, distribution and monitoring, online & offline publicity, free and paid PR – we help you out with strategy, production and implementation.

‘Media’ encompasses a broad range of general and specialized websites, newspapers, podcasts, magazines, social platforms, radio channels, TV stations, newsletters etc.

Reach out and interact with the media to connect with or update your customers and other important stakeholders, such as investors, future employees, government institutions, scientific researchers and, of course, the media themselves.

Have a question about any of this?

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Check out some of the options:

B2B media policy, strategy and relations
Media monitoring
- We offer an integrated tool that not only monitors your publications and those of your competitors, but also measures sentiment and shows the gaps in your content strategy.
- Subscriptions start at 6 months

Media content
- We create your press releases, company profiles, videos etc.
- We can even help you with positive, lead generating media content in co-creation with your suppliers.
  Why not let them be your ambassadors, while helping them showcasing themselves with the projects they do for you? You are both hard-working people and companies, believing in your products. So, why not show your team-efforts and be both relevant and inspiring? Just do it (and why not do it with us J).

Media distribution
- When you want to share your view, product or message to the world, you want it to be heard and seen. If you want relevant media to pick up on the information you are providing, then don’t underestimate distribution.
  Getting your press releases sent to the right media is not about sending it to 10-15 email addresses. You deserve more.
- We offer 4,000+ relevant media contacts in 90+ countries. Whether you want to be seen in maritime and offshore industry media or want to get in touch with local news or business media, the Maritime Marketeer’s got you covered.
- Our B2B press lists have proven themselves over and over again. With our global contacts, updated regularly, we can get your message across to virtually any niche-market or region.

Media budgets
- We can help you set a budget for your content and media suppliers
- We can make your existing budget work better. Get the best value for your (advertising) money.

Free publicity
- Generate free publicity in online, social and print media.
- Online = great, but B2B Print = very much alive.
  Why? In the past 10 years, only about 8-10 (of many hundreds) maritime print media have closed down. However, in the past 4 years, about 25 marine and offshore print media have sprung up. It’s all in the niches – there’s much relevance to be found in relatively small-but-focused magazines.

Paid publicity
- Generate additional publicity where it counts, that is, via relevant niche-media channels.
- The Maritime Marketeer can handle your ad-buying processes. We do this for a fixed fee, we do not make a profit on discounts from publishers. If there are discounts, they will go to you.
- Handling your ad-buying process saves you time and money and generates more exposure for the same budget, meanwhile not slashing profits of the media you work with. Our way benefits both parties.

Interested in working with us?

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